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For Real Estate Pros Blog Articles

For The Real Estate Professional

How Do You Say 'Berkshire?'

How Do You Say 'Berkshire?'

by Chris Petry I know what you’re thinking: you mean there’s more than one way to pronounce Berkshire Hathaway HomeServices The Preferred Realty? Well, no, not really. The name is pronounced Berk-sherr Hathaway, not Berk-SHIRE. However, since the “shire” pronunciation is so ubiquitous, let’s take a few minutes to explain the proper pronunciation of the name and why

Twelve of the Best Real Estate Movies

Twelve of the Best Real Estate Movies

1. Glengarry Glen Ross (1992, Starring Al Pacino, Jack Lemmon, Alec Baldwin)- The Gold standard of real estate movies, Glengarry Glenn Ross was adapted from the Pulitzer Prize-winning stage play by revered playwright David Mamet. The plot focuses on a handful of real estate agents, threatened by the hard truths of a motivational speaker, to desperately increase their business in only a couple of d

What Does Contingent Mean In Real Estate?

What Does Contingent Mean In Real Estate?

When a homebuyer makes a purchase offer, and the seller accepts, the home is considered under contract as long as certain “contingencies” are met that protect the buyer. These contingencies allow enough time for the buyer and their lender to get the information they need to comfortably move forward with the transaction. If the contingencies aren’t or can’t be met, the bu

Packing Tips For Your Upcoming Move

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Packing Tips For Your Upcoming Move

Have you been putting off packing up your home for your upcoming move? Don’t know where to start? We know moving can be stressful and overwhelming, but with the right planning and preparation, it should be a seamless process. Check out our packing tips and tricks below!    Declutter Moving into a new space is the perfect reason to get rid of items you no longer use. We&rsq

Five Reasons to Work with a Licensed Real Estate Agent

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Five Reasons to Work with a Licensed Real Estate Agent

The internet has enough information to turn almost any beginner into an experienced do-it-yourselfer. Have a running toilet? Check out a couple of YouTube videos, and the next thing you know you are replacing the float, flapper, chain, and now have a perfectly quiet toilet. Never planned a dinner party? Stop by Pinterest, and your guests will think you hired Martha Stewart. But while the web has g

Five of the Best Apps for Real Estate Agents

Five of the Best Apps for Real Estate Agents

For a real estate agent who is always on the go, keeping track of numerous showings, closings and other appointments while constantly communicating with clients and other professionals can be quite difficult. Luckily, there is an app for that. In fact, there are quite a few mobile apps out there that can make it much easier for real estate agents to juggle multiple responsibilities—and deliv

Five Must-Have Apps for Real Estate Agents

Five Must-Have Apps for Real Estate Agents

Eager home sellers are not the only people gearing up for a bustling spring real estate season. Real estate agents everywhere are preparing for what is typically one of their busiest times of the year. With multiple listings, clients and other professional contacts, how can a real estate agent keep organized? Even the real estate agents who have mastered answering emails over lunch and scheduli

The Value of Facebook Advertising

The Value of Facebook Advertising

For many brands, Facebook advertising is an essential part of their overall marketing strategy. If done well, open houses, recruiting, and brand recognition can be maximized beyond what many people have thought of as successful in the past. However, many have questions about how to do it in a manner that will achieve results. After all just doing an ad does not garner or guarantee success. N

The eye of the photographer

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The eye of the photographer

In this new digital age of real estate it has become expected that, as agents, we all become photographers. Just look around at real estate schools. Where once they offered classes on negotiation they now offer classes on perfecting the digital eye, specifically focused on helping agents learn to shoot photographs for marketing. But whether you are shooting with a smartphone or a more elaborate

Negotiating by text. Or not.

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Negotiating by text. Or not.

By Darrin Friedman For many agents, text messaging has become the single most important communication method. After all, it’s so easy! And phone conversations are so laborious, aren’t they? So, we text one another, and I mean we text everything. We discuss our clients' desires and needs, and yes, we even negotiate with the other side using texts. But is that effective, and is