For Real Estate Pros Blog Articles (page 2)
For The Real Estate Professional
What Makes a Strong Real Estate Leader and Why It Matters
By Darrin Friedman For most real estate agents out there, having a strong manager is crucial to their success. After all, many would suggest that it is this relationship which most determines the day-to-day advancement of an agent's business and career. But what are the factors that the typical agent should look for when considering this kind of partnership? What attributes should manage
Living Like a Guest in Your Own Home
By Darrin Friedman For the first time in eight years, I find myself in the process of selling my own home. I have one word for it: chaos. The stager has made my home look really fabulous in photos -- I will grant you that -- but she has also created an environment so sterile and pristine that it is utterly unlivable, especially for a family with kids. How are we supposed to cook dinner, or d
When Spring Controls You and Other Calamities That Face the Busy REALTOR
by Darrin Friedman Okay, so maybe you’re a little busy right now. Perhaps so busy that the chaos of your day is beginning to seep into your nightmares. You’re panicked you’ll forget something, terrified that you’ll overlook an appointment or omit some vital piece of information for one of your many clients, all of whom are suddenly demanding your attention. The spring
That Dirty Little Word: Prospecting
By Darrin Friedman So here is a little history about me: I was an agent for 5 years and a manager for almost 7. In that time, there were things I was good at and things I was bad at. There were things I enjoyed doing and things I loathed doing. Can you guess where I’m going here? There was nothing, absolutely nothing, I abhorred more than prospecting. Seriously, it drove me insane. The
The “Friending” Dilemma - Should You Accept?
By Darrin Friedman If you’re in the field of real estate and spend any time on Facebook at all, you no doubt receive plenty of friend requests. The requests tend to come in waves, often from people you probably do not know directly, but who have connections or friendships that overlap with people in your sphere. We Realtors are, after all, a gregarious bunch, and we seem to need consta
Facebook is not real life
By Darrin Friedman Yesterday, while scrolling through my Facebook news feed, I saw something remarkable. A friend of mine was at a Chevy dealership buying (or so it seemed from the photos) a brand-spanking-new Corvette. Now let me tell you, ladies and gentlemen, the car in said pictures was hot -- so hot it belonged on a Car and Driver magazine cover. There he stood, proud and beaming, next to
How to avoid self destruction
By Darrin Friedman Are you tired? You should be. After all, real estate professionals have an exhausting job. It’s one where you never stop. Your phone rings and you answer it. Your device buzzes and your eyes go to it. Even when someone else’s device buzzes, your body’s response is to tighten into a stressful mess of nervous twitches. The fact is we have all b
The line that should not be crossed: When social media goes wrong
By Darrin Friedman Although many people do not seem to realize it, there is a line that can all too easily be crossed on social media between what is acceptable and what is inappropriate. Unfortunately, we all have friends on Facebook, or the like, who use social media platforms to spew their unfiltered thoughts and feelings about whatever is going on in their lives, especia
Your marketing efforts aren't working. Now what?
Whether you are a veteran agent with loads of experience, or a newly licensed agent in the first year of creating a business, marketing yourself is one of the pillars of a career in real estate. And if you have been advised well, you have a marketing plan that you filled out with a business coach or manager, and have been following it since the new year. For some, however, the results
Application Heaven: Two Mobile Apps Every Agent Needs to Use Right Now
By Darrin Friedman Every once in a while I go "app crazy," searching techie web pages for lists of the most highly rated applications for tablets and smartphones. I seek out those apps that everyone in the know seems to be talking about, then I race to the App Store to download them, play with them, and develop my own opinion. Among the more recent discoveries of mine, there are tw
