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Realistic Resolutions — Building Your Business in 2015

Realistic Resolutions — Building Your Business in 2015

By Darrin Friedman

New Year's Resolutions say a lot about the previous year of our lives and about where we want to be in the future. They reflect our very human desire for wanting to remake ourselves into something better than what we are right now. 

Resolutions represent a unique opportunity -- to dream big about making changes in our lives, and to view ourselves in the best possible light as we move into the future. After all, losing 20 pounds always sounds more realistic and achievable after the holidays than it does at any other time of the year!

The process of making our business-related resolutions for the new year is very similar. Many of us may be pulling out a clean sheet of paper or creating a blank file to start drafting a fresh, new business plan, filling it with ambitious and promising numbers that represent how much better our production will be this year compared with last year. Just like losing that 20 pounds, adding 10 more transactions to our next year sounds perfectly achievable, right?

Of course the reality is that it's slightly more complicated than that. I can't tell you how to double your income with just a few simple tricks. However, if you really want to commit to some important changes for the new year and take some concrete steps to make a radical difference in your business, I do have a few specific ideas for you:


1. Become fearless. Guess what? You are in the sales business. It's time to start acting like it. Whether you are a disciple of Brian Buffini or Tom Ferry or someone else, they all teach one simple rule: tell everyone you meet in every conversation you have that you sell houses. After all, how else will people know? This year, you need to get out there and meet people where they are. Some of the most successful real estate agents I know actually sit in coffee houses for several hours a day with a sticker on their laptop that says, "I sell houses." Try being that fearless. It works.


2. Accept that Sunday is a work day. The day you became a real estate agent, you gave up the right to take Sundays off. If you aren't hosting an open house on a given Sunday, then you should be door-knocking in the neighborhood around someone else's open house. Pick 10 houses -- just 10 -- and invite the homeowners to a personal walk-through of the home by you. You may be extremely surprised by the results.


3. Buy Facebook ads. There is perhaps no better Return on Investment (ROI) than well designed and well executed Facebook ads. If you are holding an open house for someone, make an ad for it that links back to a Postlets or some other high-quality marketing piece that leads back to you, and target a specific neighborhood in your ad campaign. It's just like door-knocking, but with a greater reach. If you don't know how to do it, I can teach you. The fact is that you can spend $10 and get a terrific return.


4. Be persistent. On the first day of the year, write the following words on a piece of paper: "STAY THE COURSE." Put the paper in your wallet. On those days that you are tired, despondent, or just want to give up, take out the piece of paper and read it. Now get back to work.


Real estate is hard, but it is also rewarding. On the hard days, remember how many people you have helped in your career and how many more you have yet to help, and stay focused on that. Resolutions or not, it will make all the difference in the world.