For Real Estate Pros Blog Articles

For The Real Estate Professional

The Age Gap

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The Age Gap

According to a recent study quoted by Inman News, about 68 percent of real estate agents are under the age of 35 (or Millennial). Now, whether this study is accurate or not, which you may completely disagree with since NAR says most agents are an average of 57 years-old, it begs the question, how different the industry would be if the agent population was more than two thirds Millennial.  

The Value of Facebook Advertising

The Value of Facebook Advertising

For many brands, Facebook advertising is an essential part of their overall marketing strategy. If done well, open houses, recruiting, and brand recognition can be maximized beyond what many people have thought of as successful in the past. However, many have questions about how to do it in a manner that will achieve results. After all just doing an ad does not garner or guarantee success. N

The eye of the photographer

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The eye of the photographer

In this new digital age of real estate it has become expected that, as agents, we all become photographers. Just look around at real estate schools. Where once they offered classes on negotiation they now offer classes on perfecting the digital eye, specifically focused on helping agents learn to shoot photographs for marketing. But whether you are shooting with a smartphone or a more elaborate

Negotiating by text. Or not.

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Negotiating by text. Or not.

By Darrin Friedman For many agents, text messaging has become the single most important communication method. After all, it’s so easy! And phone conversations are so laborious, aren’t they? So, we text one another, and I mean we text everything. We discuss our clients' desires and needs, and yes, we even negotiate with the other side using texts. But is that effective, and is

The Ethics of the Pocket Listing

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The Ethics of the Pocket Listing

By Darrin Friedman In almost every market across the country, there is a debate that rages among real estate agents — is the pocket listing a good or bad thing for business, and is it even ethical? A pocket listing is a property that a brokerage lists “in house" -- meaning that only agents in that brokerage know it is even for sale -- for some period of time before officiall

What Makes a Strong Real Estate Leader and Why It Matters

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What Makes a Strong Real Estate Leader and Why It Matters

By Darrin Friedman For most real estate agents out there, having a strong manager is crucial to their success. After all, many would suggest that it is this relationship which most determines the day-to-day advancement of an agent's business and career. But what are the factors that the typical agent should look for when considering this kind of partnership? What attributes should manage

Living Like a Guest in Your Own Home

Living Like a Guest in Your Own Home

By Darrin Friedman For the first time in eight years, I find myself in the process of selling my own home. I have one word for it: chaos. The stager has made my home look really fabulous in photos -- I will grant you that -- but she has also created an environment so sterile and pristine that it is utterly unlivable, especially for a family with kids. How are we supposed to cook dinner, or d

When Spring Controls You and Other Calamities That Face the Busy REALTOR

When Spring Controls You and Other Calamities That Face the Busy REALTOR

by Darrin Friedman Okay, so maybe you’re a little busy right now. Perhaps so busy that the chaos of your day is beginning to seep into your nightmares. You’re panicked you’ll forget something, terrified that you’ll overlook an appointment or omit some vital piece of information for one of your many clients, all of whom are suddenly demanding your attention. The spring

That Dirty Little Word: Prospecting

That Dirty Little Word: Prospecting

By Darrin Friedman So here is a little history about me: I was an agent for 5 years and a manager for almost 7. In that time, there were things I was good at and things I was bad at. There were things I enjoyed doing and things I loathed doing. Can you guess where I’m going here? There was nothing, absolutely nothing, I abhorred more than prospecting. Seriously, it drove me insane. The

The “Friending” Dilemma - Should You Accept?

The “Friending” Dilemma - Should You Accept?

By Darrin Friedman If you’re in the field of real estate and spend any time on Facebook at all, you no doubt receive plenty of friend requests. The requests tend to come in waves, often from people you probably do not know directly, but who have connections or friendships that overlap with people in your sphere. We Realtors are, after all, a gregarious bunch, and we seem to need consta